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How AI Is Transforming SEO | Gordon Barker

Technology
How AI is changing SEO
How Artificial Intelligence Is Transforming Search Engine Optimisation An Executive Brief Overview Artificial intelligence is fundamentally reshaping how information is discovered, ranked, and consumed online. Search engine optimisation (SEO), once…

Major Technology & Research Advances in AI

This Week
• Smarter, leaner, continuous-learning models Google Research recently introduced a new machine-learning paradigm called Nested Learning — a method that breaks down learning into smaller, nested optimization tasks. This helps…

Snapshot: Where AI Is in 2025

This Week
According to the latest McKinsey & Company survey, 88% of organizations now use AI in at least one business function, up from 78% in 2024. McKinsey & Company+1 Yet —…

Growing influence of AI / “next-gen” SEO

This Week
According to a 2025 survey of UK marketers, 53% are already using AI in their marketing, with use cases spanning content creation, marketing automation, campaign optimisation, and more. LOCALiQ The…

SEO remains central — and is evolving

This Week
Among agency services, SEO remains the largest “slice” of demand. capsulecrm.com+1 As content consumption evolves, agencies are combining SEO with broader content marketing, mobile optimisation, video output and social media…