Are You Being Kept in the Dark About Your Website Traffic?
Most website owners are only shown a fraction of what’s really happening on their site. The majority of today’s web traffic isn’t human at all — it’s automated systems analysing,…
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Strategic Search Authority Review | How Google Evaluates Websites
An expert perspective on how Google evaluates websites — and why most SEO fails to influence that evaluation Author Gordon Barker 20 January 2026 Executive Summary Search visibility is no…
How AI Is Transforming SEO | Gordon Barker
How Artificial Intelligence Is Transforming Search Engine Optimisation An Executive Brief Overview Artificial intelligence is fundamentally reshaping how information is discovered, ranked, and consumed online. Search engine optimisation (SEO), once…
AI in 2025: No Longer a Buzzword — The New Operating System of Industry
AI in 2025: No Longer a Buzzword For more than a decade, artificial intelligence lived in the gap between hype and reality. It powered a few apps, excited a few…
Major Technology & Research Advances in AI
• Smarter, leaner, continuous-learning models Google Research recently introduced a new machine-learning paradigm called Nested Learning — a method that breaks down learning into smaller, nested optimization tasks. This helps…
Snapshot: Where AI Is in 2025
According to the latest McKinsey & Company survey, 88% of organizations now use AI in at least one business function, up from 78% in 2024. McKinsey & Company+1 Yet —…
SEO UK Key & Emerging Trends to Watch
Given the data + what competitors are doing, these are the trends you should consider betting on if you position yourself in the London SEO market: Trend Why it matters…
Competitor & “SEO Expert / Agency in London” Landscape
The London market for SEO services is crowded and competitive, but also active and diversified. Here’s what I see if you were positioning yourself as “SEO Expert London”: There are…