Growing influence of AI / “next-gen” SEO

According to a 2025 survey of UK marketers, 53% are already using AI in their marketing, with use cases spanning content creation, marketing automation, campaign optimisation, and more. LOCALiQ

The broader digital-marketing field is trending towards more personalization, interactive content, and ethical data usage — which favours marketers/SEO experts capable of blending technical SEO with content strategy, data privacy and user-centric design. The PHA Group+1

In short: while traditional SEO remains important, more clients will expect SEO experts to understand AI-driven content workflows, integrate SEO with other channels, and help future-proof content against evolving search (and AI) behaviours.