SEO remains central — and is evolving

Among agency services, SEO remains the largest “slice” of demand. capsulecrm.com+1

As content consumption evolves, agencies are combining SEO with broader content marketing, mobile optimisation, video output and social media to deliver integrated strategies. capsulecrm.com+2The PHA Group+2

For businesses investing in SEO services, typical reported returns remain high — one agency claims a return of £5.90 for every £1 spent. Roar Digital

SEO is still often the most cost-effective channel: organic search drives large shares of website traffic; many businesses find SEO delivers significantly more qualified leads than traditional marketing or ad-heavy strategies. Roar Digital+1