The digital-marketing boom continues in the UK

The UK’s digital marketing market (which includes SEO) was valued at about USD 19.6 billion in 2024, and forecasts expect it to grow significantly over the next decade. IMARC Group+1

Another source puts more recent estimates around USD 33.5 billion in 2025, with potential to reach roughly USD 95.9 billion by 2035 under current growth trajectories. Claight

That growth is driven by rising e-commerce adoption, increased smartphone usage, and the continued shift of ad budgets from traditional media to digital channels. IMARC Group+2capsulecrm.com+2